Got2b - 'how to...' hair videos








This project was created by Brass the Leeds based digital agency where I work as a digital/motion designer.

To help promote the launch of the new Schwarzkopf product range: Got2b in the UK we created a youtube channel with a number of unique created videos to generate a bit of online buzz about the product which is already a huge success in America, esspecially with people with extreme hair styles.

I had one day filming, going around 5 willing peoples houses and filming them creating there own unique style with the products. I then had around a week editing all the videos so it was quite a quick job to get done.

To film them I set-up one static main camera pointed at them and then I took a mix of stop-frame shots with my SLR stills camera and some grungy style zooms and shaky cam footage with my little JVC camcorder.

All the music is by the great Leeds band Club Smith.
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I created 2 music videos for Leeds band Club Smith's The Loss EP released through All Sorted!?! Records.

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ME, MYSELF & I

Hi, my name is Craig Goode and welcome to my website. This is just a little overview of some of the projects I've been working on over the last few years.

I'm a Leeds based designer, I specialise in film, motion graphics and digital design but I'm interested in all creative areas.

The work contained within this portfolio is mainly a mix of personal, self initiated projects and commercial projects I have been involved with through Brass the digital agency I work at.

The client list I have worked on has some impressive names such as Umbro, Schwarzkopf, Quorn, Ribena, Learn Direct.... and well the list could go on really.

I'm a monthly judge for the highly respected national digital IAB Creative Showcase awards which I have now turned into team critique sessions. I have also been featured in national and international magazines and websites such as IdN, Creative Review, Tokion, Web Designer Magazine, Revolution and The Drum.

Anyway enough about me...please have a look around.